It’s that time of year again! Love is in the air and you’re bound to see people scrambling to the store to buy last second Valentine’s Day gifts for their significant other.
In the weeks leading up to February 14th, people will be in and out of flower shops, local bakeries, and other small stores looking for that special Valentine’s Day gift. If you’re one of these businesses, this can turn into one of the busiest times of the year.
It’s Simple, they need that unique gift that only you have, and you can create it with custom packaging! Sure, chocolates and roses are fine, but cleverly packaged chocolates and roses scream I put a lot of thought into this(even if they didn’t). Custom Packaging is the perfect way to set your business apart this Valentine’s Day. So place yourself above the rest in the hearts and minds of your customers and transform those ordinary gifts into the extraordinary.
Any design you can think of is right at your fingertips. You can take advantage of the almost endless possibilities this February. One of our favorite packaging trends is the growing popularity of inside print.
So what can you do to set your place of business apart from your competitors? When people are in a hurry, what makes you stand out in the mind of your customer?
The value behind two-sided print lies in the fact that you can create a memorable “unboxing” experience for your customers. What may look like a standard box on the outside, pops with color when they open it up.
A number of companies are taking advantage of inside print by opting to create space for their customers to write or draw on the package themselves. This promotes further interaction between your brand and your customer, strengthening your relationship and providing a fun way for them to feel involved in your brand story.
Take for instance, Kellogg’s Rice Krispie Treats. They ran a promotion that let you write special messages to your family right on the label. You can do the same with your custom packaging. When your customer opens their package they’ll find space to write a carefully crafted, personal message to their Valentine. Being able to personalize their gift beyond what goes inside the box will be an invaluable service to your customer.
That’s not the only way to make your packaging pop. BuyBoxes.com can offer you a rarity in the print business: White Ink! White Ink is known to be a bit tricky to print. Luckily for you, we’re the experts!
White Ink is the perfect way to make the reds and pinks of traditional Valentines Day designs pop right off the box. If you want to use Kraft board to go the more traditional, rustic looking route you’ll face the trouble of washed out colors. However, if you back your colors with white ink, you can have the best of both worlds. You’ll maintain that traditional look and feel with colors that explode off the package.