Every year millions of dollars worth of e-commerce purchases are stolen right off consumers doorsteps and it is estimated that over 30% of Americans have experienced this firsthand.
To combat the rise of packaging thefts, online stores, retailers and small businesses are changing the way they advertise using their shipping boxes.
A once flashy, graphic box with company names branded across the outside has turned back into an unassuming brown ‘this end up’ corrugated box left on a front step.
With the marketing real-estate of exterior packaging now gone, the focus is then shifted to the inside of the box. Here companies have a more intimate marketing opportunity to entice customers with graphics, logos and branded messages printed inside of the packaging. Companies like Apple, Birchbox and Dollar Shave Club have already recognized this new marketing goal: to create an unforgettable ‘unboxing’ experience. This is a great way to catapult your company’s social media with customers posting and sharing their own ‘unboxing’ experience.