Why Small Businesses Need Custom Packaging

custom packaging for smalll businesses

The word custom can instantly scare small businesses. Anything custom is instantly thought to be more costly than its generic counterpart. So it is no shock that custom packaging can feel out of reach for small businesses and startups. They know they need some type of product packaging, but why would they pay to customize something that will just be thrown away?.

The answer is simple, custom packaging isn’t as expensive as people think. Plus, for e-commerce online only companies, your packaging is your customer’s first physical interaction and impression of your brand. Remember the old saying; you only get one chance to make a good first impression.

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The End of E-Commerce Packaging?

e-commerce boxes and packaging

Every year millions of dollars worth of e-commerce purchases are stolen right off consumers doorsteps and it is estimated that over 30% of Americans have experienced this firsthand.

To combat the rise of packaging thefts, online stores, retailers and small businesses are changing the way they advertise using their shipping boxes.

A once flashy, graphic box with company names branded across the outside has turned back into an unassuming brown ‘this end up’ corrugated box left on a front step.

With the marketing real-estate of exterior packaging now gone, the focus is then shifted to the inside of the box. Here companies have a more intimate marketing opportunity to entice customers with graphics, logos and branded messages printed inside of the packaging. Companies like Apple, Birchbox and Dollar Shave Club have already recognized this new marketing goal: to create an unforgettable ‘unboxing’ experience. This is a great way to catapult your company’s social media with customers posting and sharing their own ‘unboxing’ experience.

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